La Mer’s latest facial offering ‘Waves of Transformation’, uses sound therapy and massage techniques to provide guests with a luxury spa experience. To celebrate the launch, Perfect Cartel partnered with La Mer’s North American PR and Education teams to design and execute nine exclusive pop-up spa experiences from East to West Coast for high-profile content creators, top-tier clients, and key retail partners in Miami, New York and Orange County.

Other locations included a luxury villa at Pelican Hill, Newport Beach California and Villa Celine in Coral Gables in Miami, designed by award-winning architect Hamed Rodriguez. La Mer branded touchpoints and organic integration of products both inside and outside the villa provided creative social media opportunities for invited content creators. The series also included cocktail parties and intimate dinners in each state.

The La Mer Spa experience tour continues to Dallas and Palo Alto in Autumn and on-going into Spring 2024.