Supporting globally renowned diamond specialists, Graff, in celebrating the opening of their first salon in over ten years, marking this momentous occasion with a reception and intimate dinner in Southern California.

Our creative direction drew inspiration from Graff’s rich heritage – Mr Laurence Graff OBE is known as the King of Diamonds, and every detail was curated to mirror the core pillars of the House, offering an unparalleled experience for guests. The Perfect Cartel team is formed of architects, lighting designers, engineers and fabricators to prepare a public space into an exclusive dining experience. The transformation of the Bridge of Gardens provided a stunning backdrop for an unforgettable and unexpected moment.

The show-stopping, bespoke table crafted from limestone and hardwood was adorned with elegant white tulips, symbolising rebirth and the first sign of Spring in one’s garden. This was complemented with Graff green soft furnishings, crystal glassware, and custom gold accents that each reflected the brand’s visual identity. In addition to the table, Perfect Cartel also created delicate branded touchpoints such as the champagne bars, DJ booth, bespoke pins and cashmere shawls, ensuring a seamless brand experience.

Renowned chef Yann Nuri curated the menu, featuring caviar, local ingredients and seasonal products, the
menu was complemented by a selection of vintage champagnes, providing a culinary journey that delighted the senses.

The guest list included esteemed executives, CEO Francois Graff and Managing Director Elliot Graff, who
joined Global High Jewellery Clients and close friends of the brand in celebrating this milestone moment.

The salon opening and celebratory dinner has been featured in several worldwide publications including WWD, the Robb Report, and Fashion Network.