Luxury activewear brand Adanola collaborated with fitness and lifestyle influencer Steph Shep on their first North American activation ‘For The Health Of It’.

Wellness, sport and lifestyle VIPs and content creators, friends of the brand and Steph’s own personal circle were invited to a content shoot, followed by a high-energy boxing class with renowned boxing coach, Johnny Hunt.

Following the class, guests were invited to a post-workout recovery Erewhon breakfast and alongside the product, were gifted a selection of Adanola x Steph Shep merchandise including branded skipping ropes, glass water bottles and custom boxing straps.

Perfect Cartel supported Adanola leading across strategy, design, fabrication and execution, ensuring authenticity and relevant brand and design moments throughout. Fusing iconic LA moments with the brands trademark minimalism to sit flawlessly with the 50’s working gym.

Guests included fashion designer Aimee Song, Katy Degroot and renowned make-up artist Ash K Holm.

The Adanola X Steph Shep collection sold out within an hour of its launch.